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ITU AbsorbTech Named Waukesha County
Business of the Year
Therese Thill, left, and Amanda Payne, right, present the Waukesha County Business of the Year Award to ITU AbsorbTech’s Christine Petroff and Craig Bald.
September 29, 2025 – ITU AbsorbTech has been named the 2025 Large Business of the Year by the Waukesha County Business Alliance, in partnership with Waukesha County and the Waukesha County Center for Growth. The award was presented at the Alliance’s Annual Meeting.
The honor recognizes businesses with strong values: operational excellence, commitment to customers and employees, community involvement, and consistent growth.
At ITU AbsorbTech, these values are evident in StraightUp!™ communication and Genuine Service Excellence; employee programs such as altITUde mentoring, Career Connections, tuition assistance, and the Family Education Fund; and recognition as a Top Workplace for five consecutive years. The company also gives back through Tee Up Fore the Cure—which has raised more than $1.5 million to date—along with Fox6 Coats for Kids and quarterly nonprofit drives.
“This recognition belongs to all of our employees,” said Craig Bald, President and CEO of ITU AbsorbTech. “Their daily efforts make ITU AbsorbTech a company we can all be proud of.”
The award submission highlights below reflect our commitment to doing things the right way, guided by our Business Tenets.
See the announcement from Waukesha County here.
Award Submission Highlights
Strong Business Practices
MOD safety rating of 0.76, reflecting a strong safety culture
Wisconsin Corporate Safety Awards (2010–2021, finalist in 2023–2024)
ISO 14001:2015 certification for environmental management
Advanced wastewater and emissions controls
Customer Focus
Net Promoter Score of 98%
Envita Service Excellence Award
Service approach built on StraightUp!™ communication and Genuine Service Excellence
Team Play approach to managed service programs
Employee Support
altITUde mentoring and Career Connections programs
Family Education Fund and Tuition Assistance Program
Named a Top Workplace for five years running
Community Involvement
Over $1.5 million raised through Tee Up Fore the Cure
Partner with Fox6 Coats for Kids to clean and donate winter coats
Quarterly employee-led donation drives supporting local nonprofits
Steady Growth
Consistent steady growth over time
Expanded student and veteran hiring programs
Strong financial foundation and continuous reinvestment
