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Industrial Service Co. experience growth during WWII

1940 – Growth During World War II

Industrial Service Co. purchased De-Luxe Laundry in Milwaukee, and both plants saw dramatic growth in shop towel usage as manufacturers worked around the clock during World War II. Dry cleaning processing was introduced to process leather gloves.

Industrial Service Co. expanded service with relays to several distribution depots making it economical to service outlying markets to the north and west.

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  • ITU AbsorbTech Honored for Pioneering Student Work-Based LearningOctober 17, 2025
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  • Featured image for blog post about ITU AbsorbTech being on MMSD Honor Roll. Six employees stand in front of the DAF system holding a sign that reads “MMSD – Partners for a Cleaner Environment.” The group is ITU AbsorbTech's Maintenance team from New Berlin, WI, which was named to the MMSD Honor Roll, recognizing their environmental commitment in 2024 to cleaner waterways.
    ITU AbsorbTech Recognized on MMSD Honor RollJuly 14, 2025

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Link to: 1929 – The Great Depression Era Link to: 1929 – The Great Depression Era 1929 – The Great Depression Era1930's World's Largest Washing Machine Link to: 1960 – Product Expansion Link to: 1960 – Product Expansion ITU AbsorbTech, formerly known as Industrial towel, at a tradeshow in 19621960 – Product Expansion
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